Reaching the global market via internet

A problem and virtues of art is that beauty is in the eyes of the beholder (I have heard somewhere that beauty is in the eyes of the beer-holder). In this case, art that is popular in one place is not popular somewhere else. Joel, my teacher, has moved from the west coast of British Colombia, where organically shaped sculptures are greatly appreciated, to Montreal, where design minimalism, sharp angles and geometrical shapes are in demand. With the internet and specifically ebay, we are launching an experiment to find out how to reach buyers and find out how much they are willing to pay for it. The test product are clay plates that are organically shaped and was inspiration for a whole series of organic art. This design brings a feel of nature in to an area that are mostly stark lines and color. As part of my apprenticeship, reaching the target clientele is important for the continuation of the sculpting lifestyle. Creating art that is profitable and attaining that profit is the main measure of success for the professional sculptor. This is another lesson that is not taught in class!